Grow your Business with Finding Wisconsin
Let Customers know you’re OPEN
How do you communicate with your customers? Website, Facebook, google? Not all business can afford a website, not all generations use Facebook and sites such as google make it difficult for small business to change their information. We understand there are many variables with running a business and want to help by giving you access to all your businesses information.
Market to all Generations
When planning your marketing dollars, think about your target audience.
Baby Boomers: Traditional Advertising; print, radio, TV, some use google and are on Facebook.
Generation X: email and social (Facebook) marketing, loyalty programs, discounts, and incentives.
Millennials: multichannel campaigns, social media, email and SMS marketing.
Gen Z: TikTok, Instagram, Snapchat, and YouTube.
Maximize your Marketing Budget
Are we in a recession? Financial analysist have been trying to answer this question since before Covid became a noun. As of June, 2024, according to the traditional definition, the US is not in a recession. However, some experts believe the US economy still faces the risk of a recession. We understand your businesses marketing strategy needs to maximize your exposure across all generations while keeping within your budget.
How We Reach Our Audience
Print Media
Finding Wisconsin distributes the following publications:
Business & Travel Guide – Published Annually
Finding Wisconsin’s Business & Travel Guide is published annually in April, putting your name in the hands of up to 30,000 potential patrons. All Business Subscriptions current on the ad close date will be listed.
Regional Business & Travel Guides
• Northwest
• Northeast
• Central
• East Central
• Southwest
• South Central
• Southeast
Specialty Guides
• Wisconsin Breweries
• Cheese Shops of Wisconsin
• CSA Farms/Farmers Markets
• Antiquing Directory
• Snowmobile Trail Guides
• Bicycle Trail Maps
• State & City Parks
• Wisconsin Water Sports
Publications are distributed at six Wisconsin Welcome Centers, Central Wisconsin and Wisconsin State Fairs as well as local business partners throughout the state. Individual copies may be requested through our website.
For bulk orders, contact us at admin@findingwisconsin.com or (715) 575-9518.
Digital Flipbook
A Flipbook is an immersive online version of traditionally printed content. Starting with our 2024/2025 Winter Flipbook, all of our publications will be distributed first as a Flipbook, then print. This will allow our partners to make any corrections prior to print publication. This will also allow us to have past publications available for viewing after printed copies are depleted. Here is an example of what our Flipbooks will look like.
Benefits Include:
Flipbooks can be infused with media and other elements like links and videos.
Distribution becomes easier and more cost-effective, as links to our Flipbooks will be added to emails, shared on social media, and turned into QR codes.
While our Flipbooks will be “published” twice a year, they can be updated regularly to have the most current information.
Flipbooks have turnable pages just like printed books, but flipbooks give us statistics on who is reading our publications, allowing us to boost interactivity with links and video content, and help reach a global audience with the click of a button.
Digital Design Services
Whether you are just starting up or have been in business for centuries, our digital designers can assist you develop your businesses branding.
Logo Design – Get a custom logo design that will inspire something deeper than credibility and make your brand stand out from the crowd.
Photoshop Editing – From background removal to photo manipulation and composition — create, enhance, or edit your images, artwork, or illustrations.
Video Editing – Perfect and polish your video footage with post-production editing services.
Digital Directory
Our new website will function as a searchable directory of Wisconsin businesses and organizations.
Listing includes:
• Listing on Finding Wisconsin’s Web and Mobile App
• Update your information directly through your dashboard
• Search results displayed by list or map
• Banner advertisements geo-targeted by visitors location
• Photo Gallery
• Receive communications through email or Facebook Messenger
• Add HTML content to listing description
• Embed multiple videos per listing
• Customizable URL buttons
(i.e. Purchase Tickets, Check Availability, Table Reservations, More Info)
• Associate Multiple locations with your listing
• Users able to “Save as Favorite”
• Deal (sale/coupon) Listings included with your subscription
• Add HTML content to deal description
• Event Listings – published on web, app, social media, and email newsletters
• Add HTML content to event description
• Associate events and articles with your listing
Digital content and services may only be available to customers located in Wisconsin and are subject to the terms and conditions of Finding Wisconsin. Finding Wisconsin reserves the right to modify features at any time.
Articles may be submitted for publication on our website, annual directory, regional and specialty guides, Flipbook and social media sites. Articles in digital publications may have links to business listings, events, deals and affiliate partners. For more information see article guidelines.
Social Media Integration
We are developing and will manage the following social media sites:
• Facebook
• Instagram
• LinkedIn
• TikTok
• YouTube
• X
To minimize the amount of spam on our social media sites, once logged-in, you will have access to a portal that will post your message on the social media sites your select.
Monthly Newsletter
MyWisconsinLife.com (now Finding Wisconsin) started as tool for Wisconsin Businesses to showcase the BEST Wisconsin has to offer in a bi-weekly emailed newsletter. While our emails still reach over 350,000 verified addresses monthly; web, mobile apps and social media sites have shown to be more effective tools to reach our audience.
SMS and Push Notifications
When our App is downloaded, users will be asked to allow Push Notifications. Users will have the option to opt-in to notifications of their choice and whether or not to allow geo-targeted notifications. Push notifications are delivered to the user’s device, even if the app isn’t open. An icon is displayed notifying user of pending message until dismissed.
Direct to Consumer Marketing
Users have the ability to request our Business & Travel Guide directly through our website. In 2025, we will add our partner supplied publications to this service.