Ad Close Date: January 17, 2025

Materials Due: February 21, 2025

Publication Date: April 17, 2025

Distribution: Initial Printing 30,000 Copies

• Wisconsin Welcome Centers
• Lodging Partners (In rooms)
• Business Partners
• State and Central Wisconsin Fairs
• via USPS by request
• Chamber and local tourism offices
• Digital Version available for download

Business Subscription Standard Ad:

1/8 PAGE LISTING
Horizontal or Vertical
2 x 2.625”
192 x 252 px
150 dpi Minimum
Grouped with “like” businesses

Benefits:

Our Annual Business and Travel Guide lists all businesses that advertise with us; this guide is an excellent source of information for residents and travelers that live, vacation or visit for an extended period of time. The guide is broken down by region, then County, and lastly Town/City. Cities will have sub categories (i.e. Restaurants: American, Banquet, Bar & Grill, BBQ).

A 1/8 page listing is included with your Business Subscription. Additional ad sizes are available, see the sell-sheet below or contact your Regional Business Development Manager.

New for 2025 – To make trip planning easier, we are mailing out the Business & Travel Guide by request. Customers are able to request a copy through our website.

Another new feature, our Guide will be published digitally and available for download. The digital version will feature 1/4 page listings for each business listed and can be infused with media and other elements like links and videos.

Also new for 2025 is our Digital Searchable Directory, available on our website and the Finding Wisconsin App, available through Google Play and Apple Store (App release date: late fall 2024)

• Great River Road – Running along the Mississippi River for 250 miles, Wisconsin’s National Scenic Byway, the Great River Road, winds through more than 33 historical river towns and villages, connecting resources, people, and stories from the past to the present.
• Up North! – In the realm of Wisconsin culture, “going up north” holds a unique significance, offering diverse experiences for each individual. While some find solace in the breathtaking beauty of the natural landscapes, others seek adventure in the lakes, rivers, and vast open spaces. Regardless of personal preferences, “going up north” is an integral part of the Wisconsin way of life, deeply ingrained in the fabric of its people’s identities.
• Wisconsin Festivals – Indulge in the essence of a perfect celebration at our fairs and festivals. Immerse yourself in the tantalizing flavors of delectable food, sway to the rhythm of lively music, and embrace cherished traditions. Whether you’re planning a family vacation, a romantic getaway, or an unforgettable adventure with friends, join us in commemorating every special occasion.
• Door County – With the highest concentration of lighthouses and five state parks, Door County boasts more miles of shoreline than any other county. From fish boils and frys to seasonal dishes created exclusively for the region, Door County’s culinary scene reflects Wisconsin’s unique flavors. Whether you’re an antique enthusiast, outdoor lover, beer connoisseur, wine aficionado, beachgoer, or sports fan, Door County has something to offer everyone.
• Great Lakes – Wisconsin’s northern and eastern borders feature expansive freshwater lakes: Lake Superior, the world’s largest freshwater body, and Lake Michigan, the largest in the US within its borders. Their shorelines offer scenic attractions, shopping, dining, camping, recreation, and entertainment.