Finding Wisconsin’s Up North! Regional Guide is published annually putting your name
in the hands of thousands of potential patrons.
AD Close Date: November 21, 2024
AD Materials Due: December 19, 2024
Publication Date: January 9, 2025
Up North! – Regional Guide
Distribution: Initial Printing 10,000 Copies
- Wisconsin Welcome Centers
- Lodging Partners (In rooms)
- Business Partners
- State and Central Wisconsin Fairs
- via USPS by request
- Chamber and local tourism offices
- Digital Version available for download
Benefits
Our Annual Business and Travel Guide lists all businesses that advertise with us; this guide is an excellent source of information for residents and travelers that live, vacation or visit for an extended period of time. Our regional guides have the same wealth of information, but cover a smaller geographical area. These guides are great for destination travelers or visitors that are visiting our state for a short period of time. Regional guides allow more featured articles, business partner submitted articles and an events calendar. Printed guides have “at-a-glance” and “cluster” maps that become interactive on our downloadable digital version and geo-targeted search results on our web based digital guide.
Up North! – In the realm of Wisconsin culture, “going up north” holds a unique significance, offering diverse experiences for each individual. While some find solace in the breathtaking beauty of the natural landscapes, others seek adventure in the lakes, rivers, and vast open spaces. Regardless of personal preferences, “going up north” is an integral part of the Wisconsin way of life, deeply ingrained in the fabric of its people’s identities.
Up North! Celebrating the Northwest and Northeast Regions
Featured Articles in the 2025 Up North! Regional Guide:
- Apostle Islands Area (photo: Sand Island Lighthouse)
- Siren (photo: Fall Colors)
- Minocqua (photo: Min-Aqua Bats Water Ski Show)
- Lake Superior (photo: Sea Caves)
- Green Bay (photo: Lambeau Field)
- Eau Claire (photo: wintery scene in downtown Eau Claire, South Barstow Street)
- Superior (photo: Restored P38 Lightening plane at the Richard I. Bong Veterans Historical Center)
- Door County (photo: Sister Bay postcard, estimated date: 1935)
- Hayward (photo: American Birkebeiner, largest cross-country skiing race in North America)
